Haus of Gaga


This is a mock rebrand of the Haus of Gaga, the collective of creative people behind some of Lady Gaga’s appearances, music videos, and sound.


With millions of fans worldwide and an incredible pop cultural significance, Lady Gaga’s Haus of Gaga deserves to have an identity and presence much greater than it currently has. I wanted to create an identity that would compliment the evolution and constant transformation that is Lady Gaga.


This new identity creates a stronger connection between the fans and the Haus. It is also a way to enhance and further the musical experience between the audiences and Lady Gaga.